Share, sell, engage and impact: a web app where schools, educational centres and creators run their whole learning business.
The advent of fast internet and the new normal brought by the Covid-19 pandemic showed the world new ways of engaging with content, and educational content is no different. Creators and educators everywhere were looking for ways to position themselves as innovative and meet the needs of the time.
Contentionary lets schools, faculties, educational centres and creators build a full, robust system to sell to and engage their students and subscribers.
01When the pandemic moved learning online, educators needed new ways to reach their students.
02An educator sets up a centre on Contentionary in minutes.
03They upload course materials and set tests and exams.
04Learners take quizzes and join leagues.
05And they give feedback to their educators.
06Sales land in the creator’s wallet, ready to move to the bank.
Illustrative, drawn for this case study from the research and design described here.
Contentionary serves three groups at once. Each needed the platform for something different.
Centres run academics and admin; creators sell and engage; learners want everything in one place.
Creators and educators have a mix of needs and always a number of questions.
Independent creators need to make their resources available and get paid.
Learners want to be part of an active community of other learners.
One generic dashboard with permissions, or one shaped around each role.
Creator, centre, course and learner dashboards, each opening on the overview that role cares about.
A centre managing exams and a learner joining a league have almost nothing in common on their first screen.
More screens to design and keep consistent, so shared parts (overview cards, sidebar, verify banner) repeat across them.
A short marketing page that pushes people to contact sales, or a fuller site.
A well-structured site giving as much useful information as possible, refined over several iterations.
Educators have a mix of needs; answering them on the page means fewer people have to get in touch first.
A longer page, so structure and headings carry the weight.
Pay creators out off-platform, or let them see and move their money in the product.
A wallet with the balance up front, credit, wallet-to-wallet and wallet-to-bank transfers, and a filterable transaction history.
Getting paid is why creators are there, so their earnings should be one click away.
Money movement adds statuses and edge cases (pending, cancelled) to design for.
Contentionary is more like our technical partner by virtue of what they have provided for Learn Africa. With their publication template, we are positioned to service our market of students. Highly recommended.
Contentionary’s cloud-based Information Technology Academy (ITA) for institutions will change education in Africa. An amazing idea for knowledge sharing and revenue for the ACETEL Directorate of the National Open University of Nigeria.
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