Flow Finance
Mobile app & Website Design
Improving Employee’s financial wellness
Across Africa, salaries have largely remained the same even though high inflation has raised the cost of living. Approximately 80% of the employable market lives paycheck to paycheck and the majority of employed Africans are heavily indebted.
current standards
Current providers in the market today such as payday loans, traditional banks, and digital lenders are usually characterised by predatory interest rates, slow processes, and cumbersome documentation requirements.
“It’s disheartening that I still get paid in a monthly cycle when emergencies don’t care about that.”
Sola Adeoye
Product Manager
Total Addressable Market
As a result, earned wage access has huge potential within the African labour market and the lack of liquidity in between paychecks presents a $30B funding opportunity across Africa every month.
Dashboard without FlowOn-Demand™
Dashboard with FlowOn-Demand™
added value
Looking closely at the overall financial need of employees, it was obvious that just providing On-Demand salary alone will not be enough. So I added some other features to make the product even more valuable to the employees.
Cards
To enable a wallet system, funds requests, bill payments, funds requests, and money transfers from their activated FlowOn-Demand™ accounts, a card feature was included.
Savings
Research has it that employees would like to put some of their money away incrementally - daily, weekly, and monthly. We added two kinds of saving; FlowOn-Demand™ & FlowLock™
Bills
People use mobile apps to pay their utilities bills all over the world. African employees are no different. In fact, they need it even more. This is why FLOW provides the feature with a clean and intuitive UI.
Website
To increase acquisition and ease of entry for users, a responsive marketing landing page was designed to tell the brand story, talk about the features and upcoming features.
Reflection
Since the inception of the idea, to assembling a team, everyone’s energy and drive has been contagious. I am fortunate to be part of the drivers of this project and watching it become a reality. I cannot wait to see how it improves the financial wellness of employees in Africa.
